Yijie Wu profile picture CCI FSU Tallahassee FL

Yijie Wu

PhD Student/Lead Instructor/Research Assistant

Office:
UCC3144

Education

  PhD                                                         Florida State University

                                                                                                Projected in 2019

Master of Arts                                      

Indiana University Bloomington

 

Telecommunications

August 2015

 

Thesis: Behavioral indicator of attitude strength as a moderator of implicit-explicit attitude consistency.

 

Committee: Drs. Annie Lang, Rob F. Potter and Julia Fox

Bachelor of Arts                                    

East China University of Political Science and Law

 

Journalism

Jul 2012

Bachelor of Arts                                    

Shanghai International Studies University

 

English Language and Literature                     

June 2012

 

Research Interests

Human-Computer Interaction, Game Studies, Health Communication

Teaching Interests

Intro to Mass Media, Persuasion

Publications & Research

JOURNAL PUBLICATION

 

Gonzales, A. L., & Wu, Y. (2016). Public Cellphone Use Does Not Activate Negative Responses in Others… Unless They Hate Cellphones. Journal of ComputerMediated Communication, 21(5), 384-398.

 

CONFERENCE PAPERS

 

Wu, Y., & Matthews, N. (2016, November). Does eye movement strategy affect perception of violence in video games? an eye tracking study. Paper to be presented at the National Communication Association annual preconference, Philadelphia, Pennsylvania. 

 

Wu,Y., Almond, A. & Lang, A. (2016, June).Back to the Future: Implicit Attitudes as Expressions of Directional Behavioral Response. Paper will be presented at International Communication Association annual conference, Fukuoka, Japan.

 

Wu, Y. (2016, June). Motivational Relevance of Attitude Object Moderates Implicit-Explicit Attitude Correlation. Paper will be presented at International Communication Association annual conference, Fukuoka, Japan.

 

Wu, Y. & Lee, J. (2016, June). I Should Say No but It Looks so Delicious: Cognitive Dissonance Experienced through Evaluation of Nongay Friendly Food Brands. Paper will be presented at International Communication Association annual conference, Fukuoka, Japan.

 

Lang, A., Wu,Y., & Almond, A. (2014, May). Conceptualizing combined motivational activation as the mechanism underlying implicit attitude measurement. Paper presented at the International Communication Association preconference, Seattle, Washington.

 

Potter, R.F., Wu,Y., Liu, J., & Krizan, K. (2014, May). Pop prosody: The effect of emotional singer inflections on automatic attention to popular music. Paper presented at the International Communication Association annual conference, Seattle, Washington.

 

Bailey, R.L., & Wu,Y. (2014, May). Representations of primary appetitive stimuli: How food advertising and packaging alter cognitive and motivational responses. Paper presented at the International Communication Association annual conference, Seattle, Washington.

 

NEWSPAPER PUBLICATIONS

 

Shanghai Morning Post, Education Section, Mar 3rd, 2011. “Elementary teachers and students complain about heavy workload after education reform.”

 

Shanghai Morning Post, Education Section, Feb 10th, 2011. “Education experts question the necessity of pre-preschool education.”

 

Shanghai Morning Post, Education Section, Dec 14th, 2010. “Students pay e-currency for Thanksgiving essays online.”

 

Grants & Awards

The Dean Scholarship. Florida State University, 2015.

Barry Sapolsky Research Fellowship, School of Communication, Florida State University, 2015

Student Academic Appointee, Department of Telecommunications, Indiana University, 2012-2014

SISU Top Undergraduate Scholarship, Shanghai International Studies University, 2011

ECUPL Top Student Paper, East China University of Political Science and Law, 2010

ECUPL Undergraduate Scholarship, East University of Political Science and Law, 2010