Jessica Wendorf Muhamad, Ph.D. is an Assistant Professor of Communication and Associate Director of the Center for Hispanic Communication in the School of Communication at Florida State University. Dr. Wendorf Muhamad is also the Director of PEAKS laboratory (Participatory, Experientially-based Applied Knowledge for Social Change), which is focused on developing – through action research – evidence-based interventions for complex social issues.
Dr. Wendorf Muhamad’s research focuses on understanding how and why enacted, entertainment-educational experiences (e.g., game-based interventions) influence individuals. Her primary line of research focuses on (1) the development of culturally relevant, experientially-based health interventions constructed through a participatory and engaged approach; (2) examines how prosocial, persuasive narrative embedded within experiential learning opportunities influences individuals’ attitudes and behaviors regarding health and social issues; and (3) extends beyond active entertainment-education mechanisms to a holistic understanding of intervention adoptability through an examination of implementation climate pre- and post- development. Her research has been published in Journal of Health Communication, Health Communication, Computers in Human Behavior, and Journal of Industrial Medicine, among others, as well as book chapters on serious games and communication engagement.
- Ph.D. 2016; University of Miami, Communication
- M.A. 2013; University of Miami, International Administration with minor in Social Policy
- B.A. 2011; Florida International University, Psychology
Grants & Awards