Education
M.S. in Integrated Marketing Communication, Florida State University, 2020
B.A. in Communication Studies, University of Minnesota, Twin Cities, 2014
Certificate in Measurement and Statistics, Florida State University, 2022
Research Interests
Sustainability advertising, Corporate social responsibility advertising, Prosocial consumer behavior, Health communication
Publications & Research
Kwon, K., Lee, J., Wang, C., & Diwanji, V. S. (2023). From green advertising to greenwashing: Content analysis of global corporations’ green advertising on social media. International Journal of Advertising. https://doi.org/10.1080/02650487.2023.2208489
Bailey, R. L., Merle, P., Kwon, K., & Yegiyan, N. S. (2023). Perceived stress increases susceptibility to visual food cues in fast-food menu selections. Physiology & Behavior, 266:114205. https://doi.org/10.1016/j.physbeh.2023.114205
Bailey, R. L., Kwon, K., Garcia, C., & Wang, P. (2022). Fast food menu calorie labeling contexts as complex contributing factors to overeating. Appetite, 173. https://doi.org/10.1016/j.appet.2022.105992.
Bailey, R. L., Wang, T.G., Liu, J., Clayton, R.B., Kwon, K., Diwanji, V., & Karimkhanashtiyani, F. (2022). Social facilitation in fear appeals creates positive affect but inhibits healthy eating intentions. Frontiers in Psychology. 13:838471. https://doi.org/10.3389/fpsyg.2022.838471
Kwon, K. & Lee, J. (2021). Corporate social responsibility advertising in social media: a content analysis of the fashion industry’s CSR advertising on Instagram. Corporate Communications: An International Journal, 26(4), 700 – 715. https://doi.org/10.1108/CCIJ-01-2021-0016
Grants & Awards
2023 Dissertation Research Grant, The Graduate School, Florida State University ($1,000)
2023 Graduate Student Conference Scholarship, American Academy of Advertising ($500)
2023 Congress of Graduate Students Attendance and Presentation Grants, Florida State University ($250)
2022 Outstanding Doctoral Student, Honors and Awards, College of Communication & Information, Florida State University
2022 Congress of Graduate Students Attendance and Presentation Grants, Florida State University ($200)