Education
- BA 2003; Kyungpook National University, Child and Family Studies, Business Administration, & English Language and Literature
- MAdv 2009; University of Florida, Advertising
- PhD 2013; University of Florida, Mass Communications
Research Interests
Consumer Behavior; Branding, Strategic Marketing Communications; Cause-related Marketing; Social Marketing, New Media; Health Communication
Teaching Interests
Media Consumer Behavior, Creative Strategy I, Foundation of Integrated Marketing Communication (IMC)