Jaejin Lee profile picture CCI FSU Tallahassee FL

Jaejin Lee

Assistant Professor

UCC 3119


  • BA 2003; Kyungpook National University, Child and Family Studies, Business Administration, & English Language and Literature
  • MAdv 2009; University of Florida, Advertising
  • PhD 2013;  University of Florida, Mass Communications

Research Interests

Consumer Behavior; Branding, Strategic Marketing Communications; Cause-related Marketing; Social Marketing, New Media; Health Communication

Teaching Interests

Media Consumer Behavior, Creative Strategy I, Foundation of Integrated Marketing Communication (IMC)